The Original Blank Canvas
Earlier this year, Converse released its biggest innovation in a century. It’s like Converse and Nike met and had a glorious love child and it’s got the best assets of both parents. So what is the big deal about the Chuck Taylor 2.0? Why change something that has worked for a hundred years? Well read on….
For as long as I can remember, Chuck Taylors have been a part of my wardrobe. I am pretty sure I begged my mum for my first ever pair when I was around 10 and they were a super versatile and subtle highlighter pink. I was so proud of those shoes. Mainly because my favourite singer at the time was wearing them (Avril Lavigne) and also because I had always envied my big sisters pairs and now I had my very own! They also went perfectly with my flared jeans, studded belt and bedazzled halter top, yippee! I was growing up and I was free to make my own (very questionable) fashion choices! 14 years later my music taste and fashion sense has evolved but my love for connies has never wavered. There is only one small problem with the original Chuck Taylors. Running after customers on hard floors day in, day out leaves your feet screaming for a bit of cushioning and support.
In rolls in new improved Chuck Taylor. Fear Not! The Chuck Taylor 2.0 have the same sleek effortless design of the originals but with the help and technology of Nike (who purchased Converse in 2003) they have been elevated to new heights. The long awaited update includes a Lunarlon Insole (Super cushioned and responsive to your feet) and a non-slip tongue. They also boast a sturdier canvas and rubber than the originals, a fact that that will only reveal itself in time. As soon as they arrived in store, I just had to give them a go. They are like walking on springy clouds and without a doubt the most comfortable Chuck Taylors yet. So why have they remained unchanged until now? Why change something that has undoubtedly worked for 98 years? To fully appreciate the sneakers, you have to understand its legacy.
In 1932 The Chuck Taylor was named after a dynamic guy who took the shoe and the brand and put it on the map. He was dedicated and knew his stuff and before long he single handily made the sneakers a part of the American Basketball Team Olympic uniform. Next the rock-stars and/or rebels picked them up. Everyone from Kurt Cobain, The Ramones and James Dean were wearing the shoes and then the rest of the world soon cottoned on. Now, over half a century later Connies are as popular as ever. They have been seen on the red carpet, down runways and in every second street style snap. Converse also offer a platform for the most reputable names in the fashion industry. Martin Maison Margelia and Comme des Garçons are my personal favourite collabs.
For those of you who aren’t interested in Rock and Roll or high end fashion, Converse also designed sneakers dedicated to the iconic artist Andy Warhol. His world famous soup cans and banana paintings were immortalised on the side of the classic canvas sneakers. Another reason why Converse is killing it. No matter what your art form, they are the ultimate blank canvas. So what can you wear them with you may ask? There aren’t many rules with Chuck Taylors. Literally dress them up or down. Going to the beach? Wear them with a maxi dress, a denim jacket and a hat. Heading out to drinks with friends? Grab a leather jacket, a stripy tee and some high waist jeans and don’t forget your lippy. Maybe you’re a guy and maxi dresses and lipstick aren’t your thing? (No judgement here, either way) A vintage tee and ripped denim shorts will work perfectly too.
Its 2016 and I am still a BIG fan of these casual lace up sneakers. They go with everything and as much as I buy into fads and passing by trends I always seem to go back to my ol’ faithful connies. Is it because they get better with age no matter how much I trash them? Possibly. Is it because I feel a little bit like a rock star every time I wear them? Definitely. Come on in and snag a pair for yourself because this season-less classic is here to stay… and if they are good enough for the Michelle Obama, they are good enough for me.