RVCA // ELLIS ERICSON
RVCA leading the way in picking the most intriguing and talented people in the surf industry isn’t anything new. Fostering a creative bevy of surfers, skaters, wrestlers and artists alike, RVCA churn out an array of off centre collections that follow no trends.
RVCA, pronounced “ROOKA” (please spread the word) is more of a creative hub rather than just an everyday brand. They are a brand of soul and substance working with interesting people who offer more to the world than just good looks or influential connections.
Ellis Ericson the brains + talent behind the new to stores No Wave collection is inspired by the chase. The next wave, the next mission, the perfect surf. A constant longing for uncharted territory and undiscovered white wash takes Ellis on adventure that is truly off the beaten track. This has resulted in a raw, vintage vibed collection that screams a yearning for travel and a never-ending case of itchy feet.
The No Wave compilations is a wash of vintage, sunsoaked blues and speckled with antique materials and prints. There’s a kind of lived in feel like they’ve seen road trips and sandy backseats and have become more enhanced in their laidback coolness. Stand outs are The Ellis Check long sleeve shirt which would be perfect for throwing on after a surf when the sun goes down and temp drops. The Minced long-sleeved tee is probably my favourite. It has a collection of what I interpret as memories or momentous of his travels. A palm tree, a photo or a piece of artwork of a crying woman, it could be anything. Only he knows really, but alas, there’s an appreciation of the artistry that goes into his work.
Ellis grew up in Byron and now resides in Bali where he is free to live his dream lifestyle. Not only does he get paid to surf by RVCA, he also shapes boards. A talent passed down and then honed alongside his father, a true shaping artist from the 70’s, still creating boards today. Ellis draws inspiration for his boards from the 70’s and 80’s. He’s drawn to the experimentation of designs, the characters and the free minds they had back in the day. A retro step back in time which also reflects in clothes he designed with RVCA.
Flicking through the pics of this collection they are far from what I am used to seeing. They are raw, unapologetic, and un filtered which is refreshing in a day were everything is obnoxiously picture perfect, curated, scripted---- And I loved it. His life is fearlessly authentic. Stereotypically, surfers are the ultimate chill people. A unique mixture of intense passion and steady calm. A quality that both intrigues and confuses me. It is an undefinable mixture – which usually manifests in the smathering of colours and fabrics they wear. An eternally appealing fashion, that designers and brands have tried to harness but few have. That’s why RVCA is so special. They work with true innovators to produce honest gear, for honest people.
EVE OSWALD || FASHION BLOGGER FOR SDS
PICS BY SDS & RVCA